Wednesday, May 26, 2010

False Advertising

I drive by a certain church on my way to work (also at a church) that ummm.... creatively uses their front sign to ummm.... educate? entertain? amuse? Invite? Anyway, they put lots of different sayings on their front sign. Right now it says, "Free trip to heaven! Details inside."

Fun. Funny. False. For too long this is how we've presented Christianity. It's easy, it's fun and you get a great prize for playing. We've cheapened it.

Our society caters to the consumer. We offer choice and price competition on nearly everything. Why should church be any different? If we can advertise the lowest cost and the best pay-out at the end, we should get the most customers, right?

Apple doesn't play this way. They are convinced their product surpasses all others and they refuse to cheapen it with sales or slashed prices. APPL stock is at an all time high. Coincidence?

Why don't we place the same value on Christianity? If you take your faith seriously you know it is the furthest thing from free. In fact, it will cost you everything you have. Yet, we try to portray it as cheap or free.

Instead, we need to remember that nothing out there compares to a relationship with God. Christianity surpasses all and it is worth the cost.

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